Pearls of Wisdom
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Millennial Marketing
March 01, 2018 0 commentsA hot topic of conversation over the last decade or so has been about our beloved/not-so-beloved Millennial generation. Regardless of your stance on Millennials, it pays to know how the nation’s largest living generation thinks, especially if you are trying to get them to swipe right on your product. Read more -
Pearl Presents: Last-Minute Gift Gif Guide
December 18, 2017 0 commentsThe holidays are right around the corner and if you’ve been as busy as we have the past few weeks, holiday shopping has taken a backseat—maybe even the dreaded third-row seat. Luckily, all you need to give great gifts is a little strategy and creativity, and that’s right in our wheelhouse. So without further ado, Pearl Brands proudly presents our official Last-Minute Gift Gif Guide. Read more -
Pearls Cultivate Gratitude
November 22, 2017 0 commentsBefore The Oyster empties out for Thanksgiving and the turkey comas begin, the Pearl Brands team wanted to share what we’re thankful for this holiday season. You’ll notice a few reoccurring themes (i.e., Chex Mix and local watering holes). But all silliness aside, we agree that we can get through anything as long as we have each other, our families, and our health. No grit, no pearl, right? So here they are in each Pearl’s own, raw words. Our list of thanks. Read more -
Use Branding to Reveal the Truth, Not Mask It.
October 11, 2017 0 commentsA brand is much more than a logo and a tagline. It’s the sum of many strategically selected components that collectively convey a company’s promise to its customers, and hopefully becomes its reputation. Read more -
Using Analytics to Maximize Your Online Marketing
July 18, 2017 0 commentsWith the wealth of tools available these days, even the least tech-savvy business owner can create a website with basic information about their company. However, simply having a website doesn’t result in an effective web presence. Read more -
Blogging Is Good for Business
June 19, 2017 0 commentsDoes your company’s website include a blog? If the answer is no, you might be ignoring an important marketing tool. Modern marketing is internet-intensive, where search rankings can make or break a company’s visibility. Read more -
Social Media Marketing Strategies For 2017
May 22, 2017 0 commentsSocial media is a powerful marketing tool that shouldn’t be ignored. Although your company's website is a valuable tool, few customers are going to visit it on a daily basis. However, they do check their social media every day. The more current and prospective customers connect with your social media accounts, the bigger your opportunity to reach them. Read more -
The Creative Current: A Trickle Or A Flood?
April 27, 2017 0 commentsIt's probably obvious that creativity is vital to a good marketing agency. In order to come up with the best solutions for each of our clients, we have to keep those creative juices flowing all the time. Read more -
5 Top 2017 SEO Trends And Why You Should Hire An SEO Pro For Your Business
March 23, 2017 0 commentsAs the marketing field moves further and further into the digital age, we've all had to adapt our strategies to fit this world. Social media has replaced mail campaigns and paper newsletters, clients often text instead of calling, and potential customers will find you through your website instead of the Yellow Pages. The old marketing rule book has become obsolete and it's past time to learn how to navigate digital media. Read more -
Has Your Branding Gone Stale? A focus group could freshen your perspective
February 27, 2017 0 commentsThere comes a time in every brand's life when it goes slightly stale and needs freshening. Whether it's falling sales, a change in the market landscape, or a new product line, it could be time for an overhaul. The trouble is figuring out exactly how to do this while reaching your market in a fresh new way. Read more -
Typography, Fonts and the Impact on Your Brand
December 15, 2016 0 commentsWhile a lot of businesses focus on color and images to represent their brand, the look of the words themselves can actually have an even bigger impact. Typography, the artistic arrangement of the written word, may start with a font, but goes far beyond serif or sans serif when done right. Read more -
How Your Website is Your #1 Marketing Tool
October 18, 2016 0 commentsEven in today’s digital world, a surprising number of businesses still don’t have a website. Even more have dated sites that fail to represent their brand and provide consumers with the information they’re looking for. But the reality is, your website has the ability to be your #1 Marketing Tool! Read more
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