Does your company’s website include a blog? If the answer is no, you might be ignoring an important marketing tool. Modern marketing is internet-intensive, where search rankings can make or break a company’s visibility. A blog is a great way to maintain a fresh online presence, which will get the attention of both customers and search engine algorithms.
Timely is trustworthy
Have you ever performed a Google search, only to find that all the results are several years old? This can be problematic for those looking for information about marketing, where best practices are constantly evolving. If you don’t pay close attention to the dates on the articles you read, you could end up following marketing advice that has been obsolete for years.
Your customers feel the same way. When they turn to Google for information, they want fresh, up-to-date results, not articles that were published ages ago. This is an opportunity to move ahead of your competition. When you keep a blog on your website and update it regularly, people will gravitate toward your site, rather than choosing other sources with older information. The inverse is true as well: If your website hasn’t been updated recently, people will skip over it in favor of other, more recent information.
Climb atop the online pecking order
Another piece of the digital marketing puzzle is your Google rankings. If your website is buried several pages down in the search results, potential customers might never see it! One way to make sure your website stays front and center in search results is to regularly refresh your content. A frequently updated blog will show Google that your website is fresh and relevant, which translates to better search rankings and increased visibility in front of current and potential customers.
A blog is also an opportunity to impress your customers. A collection of articles about various aspects of the business shows your audience that you truly are an expert in your field. It also shows them that your company is active and thriving, whereas a website that hasn’t been updated for some time can give the impression that a company is equally stale.
Blog strategy from Pearl Brands
Maintaining an active blog takes time and effort, but the results are well worth it when your content attracts search engines and appeals to customers. To make sure you get the most out of your blog, contact Pearl Brands for expert consultation. We’ll assist you in developing a blogging strategy to help your website leap up the Google rankings. Give us a call at 239.313.6059 or send a message through our website to get started.