A hot topic of conversation over the last decade or so has been about our beloved/not-so-beloved Millennial generation. Regardless of your stance on Millennials, it pays to know how the nation’s largest living generation thinks, especially if you are trying to get them to swipe right on your product.
The holidays are right around the corner and if you’ve been as busy as we have the past few weeks, holiday shopping has taken a backseat—maybe even the dreaded third-row seat. Luckily, all you need to give great gifts is a little strategy and creativity, and that’s right in our wheelhouse. So without further ado, Pearl Brands proudly presents our official Last-Minute Gift Gif Guide.
Before The Oyster empties out for Thanksgiving and the turkey comas begin, the Pearl Brands team wanted to share what we’re thankful for this holiday season. You’ll notice a few reoccurring themes (i.e., Chex Mix and local watering holes). But all silliness aside, we agree that we can get through anything as long as we have each other, our families, and our health. No grit, no pearl, right? So here they are in each Pearl’s own, raw words. Our list of thanks.
A brand is much more than a logo and a tagline. It’s the sum of many strategically selected components that collectively convey a company’s promise to its customers, and hopefully becomes its reputation.
With the wealth of tools available these days, even the least tech-savvy business owner can create a website with basic information about their company. However, simply having a website doesn’t result in an effective web presence.
Does your company’s website include a blog? If the answer is no, you might be ignoring an important marketing tool. Modern marketing is internet-intensive, where search rankings can make or break a company’s visibility.
Social media is a powerful marketing tool that shouldn’t be ignored. Although your company's website is a valuable tool, few customers are going to visit it on a daily basis. However, they do check their social media every day. The more current and prospective customers connect with your social media accounts, the bigger your opportunity to reach them.
It's probably obvious that creativity is vital to a good marketing agency. In order to come up with the best solutions for each of our clients, we have to keep those creative juices flowing all the time.
As the marketing field moves further and further into the digital age, we've all had to adapt our strategies to fit this world. Social media has replaced mail campaigns and paper newsletters, clients often text instead of calling, and potential customers will find you through your website instead of the Yellow Pages. The old marketing rule book has become obsolete and it's past time to learn how to navigate digital media.
There comes a time in every brand's life when it goes slightly stale and needs freshening. Whether it's falling sales, a change in the market landscape, or a new product line, it could be time for an overhaul. The trouble is figuring out exactly how to do this while reaching your market in a fresh new way.