SCCF needed a bold idea to grab the attention of island beachgoers and inspire them to do their part to save coastal wildlife. Pearl created an iconic visual that transformed a life ring’s white rope into the shorebirds, sea turtles, and sharks that need protecting. The campaign targeted residents and tourists, delivering educational tips for making sure their beach behavior helps instead of harms these vulnerable species.

The campaign included social media, educational website, on-premise video, and even sea turtle nest signage. It launched to rave reviews from community stakeholders and the public, who are eager to help SCCF further its mission to protect and care for coastal wildlife.