Smartgyro is a marine stabilization company that wanted to disrupt the global gyro market. We worked with their international team to hone their brand strategy around their advantage: eliminating boat roll and the competition’s notorious maintenance delays.
Our team made sure Smartgyro’s branding reflected a premium quality in everything from their logo systems and colors to their brand voice and photography style. We also delivered a brand standards guide to enable them to maintain consistency across all channels. Their corporate brochure and landing page were integral to the launch, so we carefully crafted each piece to convey their product superiority and unique brand promise of a life well lived.
When Smartgyro debuted at the 2020 Genoa Boat Show, customers—and the competition—took note.