University of Florida IFAS — Brand Development - Pearl Creative Agency
SCCF – Wildlife Campaign
September 7, 2021
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UNIVERSITY OF FLORIDA IFAS
REEF FISH CONSERVATION BRANDING

As deep-water reef fish are pulled up to the surface, they can experience barotrauma “bloat” that often results in post-release mortality. University of Florida’s Institute of Food and Agricultural Sciences tasked Pearl with creating a branded conservation movement to increase awareness of the issue and promote the use of safe release methods. Pearl developed Return ‘Em Right, a brand that appeals to recreational reef anglers and charter captains and encourages them to practice measures that help Gulf of Mexico reef fish survive each catch-and-release.

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WE’RE LOCATED IN
BEAUTIFUL SOUTHWEST FLORIDA

239.313.6059



creative   I   content   I   production
 
parallax background

WE’RE LOCATED IN
BEAUTIFUL SOUTHWEST FLORIDA

239.313.6059



creative   I   content   I   production