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UNIVERSITY OF FLORIDA IFAS
REEF FISH CONSERVATION BRANDING
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As deep-water reef fish are pulled up to the surface, they can experience barotrauma “bloat” that often results in post-release mortality. University of Florida’s Institute of Food and Agricultural Sciences tasked Pearl with creating a branded conservation movement to increase awareness of the issue and promote the use of safe release methods. Pearl developed Return ‘Em Right, a brand that appeals to recreational reef anglers and charter captains and encourages them to practice measures that help Gulf of Mexico reef fish survive each catch-and-release.
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WE’RE LOCATED IN BEAUTIFUL SOUTHWEST FLORIDA
239.313.6059
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26.6427515
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WE’RE LOCATED IN BEAUTIFUL SOUTHWEST FLORIDA
239.313.6059
creative I content I production
no-repeat;left top;;
auto
0px
26.6427515
-81.8708049
10
600
ROADMAP
https://pearlbrands.com/wp-content/uploads/2020/02/pearl-map-icon.png
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